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From and About Strategic Communications


Marketing plans are the foundation for any successful communication initiative—whether large or small. A well-developed plan can help to ensure focus and results. This white paper offers tips for developing and implementing effective marketing plans based on the best practices and opportunities for improvement we’ve observed with dozens of clients.
PR—or publicity—can be a great way to raise awareness and increase preference for your products or services. But, there are a number of common mistakes that businesses make when seeking to gain exposure. This white paper offers important tips and guidance to help you avoid those mistakes.
As we’ve worked with clients over the years we’ve developed some core processes that we follow and teach, along with a number of tips that can make the process both easier and more productive. Here we share 10 tips for each of the 7 steps in our recommended strategic planning process.
One of the most often overlooked, yet arguably most important means of boosting your brand is through your employees—they’re often the most visible and impactful influencers for your organization. When employees are selected, coached and rewarded effectively they become valuable brand ambassadors for your organization and its products and services.
Development of a marketing plan can be approached in a variety of ways. Generally, though, the most effective marketing plans will share certain common elements that increase the odds of success. This white paper offers recommended steps to provide focus and direction to your marketing planning process.
LinkedIn is perhaps the most successful and widely used business-oriented social media resource. Its Groups can add credibility to a user’s account profile, provide an opportunity to make new connections and yield insights and expertise. This white paper offers tips on how to select, and effectively participate in, the right groups.
One of the most important aspects of a business strategy or new initiative is designing the proper metrics for success. This sounds much easier than it actually is. While it may sound simple to conclude that the proper metric for evaluating the success of a public awareness campaign, for example, is whether or not public awareness was increased, a good set of business metrics digs much deeper and asks more pointed questions.
Businesses are constantly adapting. Companies such as Dell and Wang Labs are examples of how once successful organizations failed to adapt to changing environments. To keep pace with the world around them, organizations must regularly engage in strategic planning to reevaluate their positions, and their environment, and adapt accordingly.
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them.

Strategic Communications Blog

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Featured Services

Brand Evaluation

We’ll help you assess the gaps between how you’d like to be perceived and how you are perceived. More


Whether you need web copy, blog posts, whitepapers, ghostwriting--or RFP or report creation, we can help. More


We can provide you with media training and coaching, help you identify relevant media and help you generate media coverage locally, nationally and online. More


Social media isn’t for everyone, but if it’s right for you we’ll help you identify, implement and assess the impact of your online communications. More


Our name says it all! We’re passionate about strategic planning and work with clients to develop marketing and communication plans, as well as broader business plans designed to provide actionable--and measurable--direction. More

"If you only have a hammer, you tend to see every problem as a nail."

~ Abraham Maslow

Strategic Communications, LLC
(715) 723-2395

In The Media

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CIO, March 2015

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Mobile Apps and Content Marketing: A Match Made in Heaven
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Communicators and Customer Engagement
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The State of Content Marketing 2015
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Building Your Content Management Strategy for 2015...and beyond
Communication World Magazine, January 2015

Marketing: Your Employees and Your Brand -- A Powerful Combination
Chippewa Valley Business Report, January 2015

The State of Content Commerce 2015
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The State of Mobile Content 2015
Econtent, January 2015

The 10 Best Timesaving Tools of 2014
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How to Make Your Seasons Greetings Stand Out From the Crowd
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B2B Marketers: What's 2015 Look Like for B2B Content?
opentopic, December 2014

Freelancers and Customer Engagement
pop.edit.lit, November 2014

Marketers: How Do You Leverage Third Party Curated Content
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Marketing: Cutting Through the Clutter to Achieve Not-for-Profit Goals
Chippewa Valley Business Report, October 2014

Social Media Analytics: Going Beyond the Numbers
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10 Ways to Plan for 2015 in Internal Comms, October 2014

Which Analytics Tell the Best Story?
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9 Digital Marketing Strategies to Woo Baby Boomers, September 2014

Selling Social Media to the C-Suite
WHPRMS, August 2014

Consumers Coming to Accept Native Advertising Done Right
EContent Magazine, July 2014

Marketing: B2B Businesses Partner for Marketing Success
Chippewa Valley Business Report, Summer 2014

Yes, You're Ready to do Strategic Planning
Chicago Tribune, July 2014

Yes, You're Ready to do Strategic Planning
Inc. Magazine, May 2014

4 Surefire Ways to Win Back Customers With Email
Vertical Response, May 2014

Marketing: Leveraging Visually-Oriented Social Media Tools
Chippewa Valley Business Report, April 2014

Do You Make These Three Mistakes in Your Advertising?

Learning By Doing (Social Media)
Communication World, April 2014

Social Media and Your Nursing Career
ANA Career Center, April 2014

Is Print Making a Comeback?
EContent Magazine, March 2014

Source Work: Online Resources for Independent Writers
The Freelance Strategist 

Looking for Success in Communications: Think Like a Strategist
IABC Toronto, January 2014

How to Identify and Eliminate Useless Meetings
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7 Ways to Create a Successful Integrated Marketing Campaign
CIO, February 2014

How to Sell Social Media to the C-Suite
Communication World, February 2014

Marketing: Resolutions for the New Year
Chippewa Valley Business Report, January 2014

7 Signs You're About to be Fired, January 2014

Understanding Your Company's Core Competencies
Intuit Small Business Blog, January 2014

Think Like a Strategist
IABC Toronto, January 2014

Put a Brand on Your Job Search, December 2013

The Bottom Line: Sending the Right Message
Plan Sponsor Magazine, December 2013

How to Tackle the Marketing Challenges for 2014
The Network Journal, November 2013

How to Create Social Media Strategies That Rock
EContent, November 2013

SWOT Analysis Tips and Examples for Your Small Business
Business News Daily, October 2013

Tell Execs About Social Media Outcomes, Not Process
Media Health Leaders, October 2013

12 Proven Marketing Tips to Identify Your Target Audience
YFS Magazine, September 2013

Pitch Smart: Sell the Milk By Loaning Out The Cow
Forbes, August 2013

Linda Pophal Appointed Examiner for 2013 Malcolm Baldrige National Quality Award
Baldrige Performance Excellence Program, July 2013

Gathering Intelligence: Why Customer Surveys are a Smart Strategy
Bank of America Small Business Community, June 2013

6 Things to Consider When Hiring Workers Remotely
Global Talks Business, April 2013

CEOs and Social Media: How to Get the Boss on Board
EContent, February 2013

Tips for Successful Strategic Planning
Wisconsin Chamber of Commerce Executives, December 2012

What Powerball Mania Says About People and Perks
The Referal Candy Blog, December 2012

10 Unexpected Things Every Business Plan Needs
Business News Daily, October 2012

What Are You Reading? Resources for Digital Content Professionals
EContent - September 2012

What To Do If You Didn't Mean to Post It
Investor's Business Daily - August 2012

Social Media: Cautionary Tales for Nurses, August 2012

How Marketing Can Pay You Back - August 2012

4 Reasons Why Hospitals Fail to Create Strong Strategic Plans
Becker's Hospital Review - July 2012

Strategic Doing: Where Hospitals' Strategic Plans Go Wrong
Becker's Hospital Review - June 2012

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