From and About Strategic Communications
WHITE PAPERS:35 PR Blunders - and How to Avoid Them
15 Strategies to Increase Sales
Great Corporate Culture? How Do You Know?
An 8-Step Process for Creating Effective Employee Communication Plans
25 Silly - But True! - Advertising Rules You Need to Know
A Step-by-Step Approach to Developing a Strategic Marketing Plan
A 7-Step Process for Effective Strategic Planning
STRATEGIC COMMUNICATIONS IN THE NEWS:
Reporters on Twitter
(Jan, 2010 - Strategic Health Care Marketing)
Journalists and reporters are using social media tools "voraciously." They're out there - are you?
What's a Journalist?
(Dec, 2009 - CW Bulletin)
In an era where anybody with a keyboard can create a blog, can anyone be a journalist? What is the definition of journalist?
Stay In Line With Strategic Planning
(Dec, 2009 - ACA News)
As Linda Pophal, owner and CEO of Strategic Communications LLC and co-author of Writing a Convincing Business Plan, explains, “In addition to understanding ...
Digging for Data
(Sept 15, 2009 - Customer Satisfaction Research)
Check customer purchase history. It seems simple enough, but many businesses overlook this data (says Linda Pophal, author of Marketing With the End in Mind).
Update Employee Policies to Include Guidelines for Social Networking
(July 27, 2009 - American Medical News)
Linda Pophal, owner and CEO of Strategic Communications, said strategies for dealing with social networking are no different from long-standing policies on what information can be shared through any public forum.
Helping Search Engines Find You More Quickly
(April 27, 2009 - American Medical News)
The first thing you need to do is to figure out who you want to reach with your Web site, said Linda Pophal, owner and CEO of Strategic Communications, a Chippewa Falls, Wis.-based marketing firm. The intended audience might be other physicians, a specific kind of patient or even people looking for an expert in a particular area of medicine.
day we become silent
about things that matter.
~Martin Luther King, Jr.
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