From and About Strategic Communications
Content marketing is a big deal these days. Companies as large and as well-known as Coca-Cola are using content marketing to remain top-of-mind with consumers. Content marketing is unlike more traditional forms of advertising because it’s accessible to anyone with any size budget, which is good news for small—even solo—businesses. Small businesses can leverage the power of content to get noticed, gain connections and customers, and build business through the strategic use of content.Learn how.
Email marketing is not only still relevant, but it still resonates with consumers in both the B2B and B2C environments. In this 11-page whitepaper, marketers share their perspectives on what works, what doesn't and what lies ahead for marketers connecting with audiences online.
One thing certain about online marketing, including email marketing, is that things are always changing. Marketers are continually looking for newer and better ways to stand out from the masses, and technology continues to deliver. Those who have solid expertise in email marketing point to a number of best practices that they have found lead to higher engagement and better results.
Despite rumblings to the contrary, email marketing still has a place in any marketer’s arsenal—in both the B2B and B2C arenas—but the landscape is cluttered with a growing number of marketers attempting to connect with their target audiences online. What do you need to know to stand out from the crowd and boost the odds that your email will not only reach its intended recipient, but also get opened—and prompt action? Some best practices from the pros.
As smartphones have become increasingly common and many—particularly the millennial generation—have turned to texting as their go-to method of communication, some have questioned the future of email as a means of communication in personal and professional settings.Will email go away? Will it remain relevant?
Marketing plans are the foundation for any successful communication initiative—whether large or small. A well-developed plan can help to ensure focus and results. This white paper offers tips for developing and implementing effective marketing plans based on the best practices and opportunities for improvement we’ve observed with dozens of clients.
PR—or publicity—can be a great way to raise awareness and increase preference for your products or services. But, there are a number of common mistakes that businesses make when seeking to gain exposure. This white paper offers important tips and guidance to help you avoid those mistakes.
As we’ve worked with clients over the years we’ve developed some core processes that we follow and teach, along with a number of tips that can make the process both easier and more productive. Here we share 10 tips for each of the 7 steps in our recommended strategic planning process.
One of the most often overlooked, yet arguably most important means of boosting your brand is through your employees—they’re often the most visible and impactful influencers for your organization. When employees are selected, coached and rewarded effectively they become valuable brand ambassadors for your organization and its products and services.
Development of a marketing plan can be approached in a variety of ways. Generally, though, the most effective marketing plans will share certain common elements that increase the odds of success. This white paper offers recommended steps to provide focus and direction to your marketing planning process.
LinkedIn is perhaps the most successful and widely used business-oriented social media resource. Its Groups can add credibility to a user’s account profile, provide an opportunity to make new connections and yield insights and expertise. This white paper offers tips on how to select, and effectively participate in, the right groups.
One of the most important aspects of a business strategy or new initiative is designing the proper metrics for success. This sounds much easier than it actually is. While it may sound simple to conclude that the proper metric for evaluating the success of a public awareness campaign, for example, is whether or not public awareness was increased, a good set of business metrics digs much deeper and asks more pointed questions.
Businesses are constantly adapting. Companies such as Dell and Wang Labs are examples of how once successful organizations failed to adapt to changing environments. To keep pace with the world around them, organizations must regularly engage in strategic planning to reevaluate their positions, and their environment, and adapt accordingly.
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them.
Communication plans can be prepared for a variety of activities – internal and external. While the types of plans may vary, the process steps are very much the same. In fact, developing a marketing plan really requires the same steps as developing a corporate communication plan, or a crisis management plan. Here are eight steps for creating effective internal communication plans.
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