From and About Strategic Communications
Marketing plans are the foundation for any successful communication initiative—whether large or small. A well-developed plan can help to ensure focus and results. This white paper offers tips for developing and implementing effective marketing plans based on the best practices and opportunities for improvement we’ve observed with dozens of clients.
PR—or publicity—can be a great way to raise awareness and increase preference for your products or services. But, there are a number of common mistakes that businesses make when seeking to gain exposure. This white paper offers important tips and guidance to help you avoid those mistakes.
As we’ve worked with clients over the years we’ve developed some core processes that we follow and teach, along with a number of tips that can make the process both easier and more productive. Here we share 10 tips for each of the 7 steps in our recommended strategic planning process.
One of the most often overlooked, yet arguably most important means of boosting your brand is through your employees—they’re often the most visible and impactful influencers for your organization. When employees are selected, coached and rewarded effectively they become valuable brand ambassadors for your organization and its products and services.
Development of a marketing plan can be approached in a variety of ways. Generally, though, the most effective marketing plans will share certain common elements that increase the odds of success. This white paper offers recommended steps to provide focus and direction to your marketing planning process.
LinkedIn is perhaps the most successful and widely used business-oriented social media resource. Its Groups can add credibility to a user’s account profile, provide an opportunity to make new connections and yield insights and expertise. This white paper offers tips on how to select, and effectively participate in, the right groups.
One of the most important aspects of a business strategy or new initiative is designing the proper metrics for success. This sounds much easier than it actually is. While it may sound simple to conclude that the proper metric for evaluating the success of a public awareness campaign, for example, is whether or not public awareness was increased, a good set of business metrics digs much deeper and asks more pointed questions.
Businesses are constantly adapting. Companies such as Dell and Wang Labs are examples of how once successful organizations failed to adapt to changing environments. To keep pace with the world around them, organizations must regularly engage in strategic planning to reevaluate their positions, and their environment, and adapt accordingly.
Webinars have become increasingly popular in recent years for conveying information to a range of virtual attendees in remote locations. While this form of media is great for distributing information to individuals and organizations that would not be able to attend a live presentation, it can be difficult to achieve the same level of engagement with a virtual audience. We were curious about what webinar attendees most valued in their webinar experiences, so we asked them.
Strategic Communications Blog
Our frequently updated blog will help you stay up-to-date on news, tips and trends that can boost the effectiveness of your marketing communication efforts.
View our blog now!