About Us
Strategic Communications, LLC, is a communication resource for companies large and small, specializing in employee communication, media relations and marketing/brand management.Recent Projects
- Development of e-letters for clients in the health care and energy industries
- News releases for various clients to generate exposure for books, speaking engagements and consulting services
- Training on media relations strategies for orthopedic surgeons and financial advisors (two very distinct audiences!)
- Communication audit to identify opportunity for strengthening brand consistency/audience impact
- Generating national PR coverage for a nurse consultant
- Creation of PR materials for the launch of a business book
- Writing ad copy for a printer specializing in direct marketing collateral
- Preparation of application for national business award
Testimonials
"We have hired Linda to team with us to provide management training for one of our clients. Linda contributed greatly to these training sessions by designing professional training materials, using her past experiences for situational examples and conducting creative break-out sessions for the group to participate in. This has been very successful and our client continues to request our combined services."
- Korrie Krause, Krause Power Engineering, LLC
"Linda has been a great professional resource and mentor. Recently, I had the opportunity to work with her on a short-term project and she was great to work with! She helped us work with the media and develop our communication strategies for a new product. Her knowledge and experience with strategic marketing and communications make her an extremely valuable resource, and I'd be ecstatic to work with her again!"
- Erin Trowbridge, Eau Claire Area Economic Development Corporation
"Linda is a very good writer and my clients loved working with her! Top qualities: Great Results, Good Value, On Time."
- Dan Janal, PRLEADS
"I contracted with Linda several years ago to produce content for Staffing Decisions, a newsletter for HR professionals. She has consistently created fresh, topical content on a wide array of subjects. I can rely on her to meet - or beat - deadlines and to be immediately responsive to any questions or requests that I might have."
- Don Picard, Staffing Decisions
Linda Pophal, owner/CEO of Strategic Communications, LLC, is a marketing and communication strategist with 20+ years experience. Pophal has managed all aspects of corporate and marketing communication including employee communication, public relations, advertising, market research and brand management.
As a practitioner, Pophal has developed and implemented communication plans for internal and external audiences, generating measurable results based on client goals.
As a trainer and university instructor, Pophal has developed and delivered training programs for national and local audiences on all aspects of communication management and employee relations.
Pophal is a prolific writer of business management and marketing articles for both general and trade publications and is the author of several books, including The Essentials of Corporate Communications and PR (Harvard Business School Press, 2006) and Marketing With the End In Mind (IABC, 2005). She is the co-author of Writing a Convincing Business Plan, 3rd ed. (Barron’s Educational Series, 2001).
puts perfection in the
work."
~Aristotle
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