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Since 2008 Strategic Communications has helped clients attract, educate, engage and retain their audiences through targeted communication planning and content marketing. We use a content management strategy that leverages the creation of new, and the repurposing of existing, content from a variety of channels (including web content, e-letters, blog posts, media outreach, whitepapers, video and more). 

We implement those tactics through a strategic framework that involves consistency, analytics and continuous improvement.


“A satisfied customer is the
best business strategy of all.”


In The Media

Trade Show Smackdown
Sales and Marketing Management, March 2015

Podcasts Offer Potential for Advertisers
EContent Magazine, March 2015

It's Not Print Vs. Digital: Combine Your Social Media and Marketing Efforts
Business Review Australia, March 2015

Mobile Apps and Content Marketing: A Match Made in Heaven
EContent Magazine, February 2015

Communicators and Customer Engagement
ASJA The Word, February 2015

The State of Content Marketing 2015
EContent Magazine, February 2015

Building Your Content Management Strategy for 2015...and beyond
Communication World Magazine, January 2015

Marketing: Your Employees and Your Brand -- A Powerful Combination
Chippewa Valley Business Report, January 2015

The State of Content Commerce 2015
EContent, January 2015

The State of Mobile Content 2015
Econtent, January 2015

The 10 Best Timesaving Tools of 2014
Vertical Response, January 2015

How to Make Your Seasons Greetings Stand Out From the Crowd
Entrepreneur, December 2014

B2B Marketers: What's 2015 Look Like for B2B Content?
opentopic, December 2014

Freelancers and Customer Engagement
pop.edit.lit, November 2014

Marketers: How Do You Leverage Third Party Curated Content
OpenTopic, November 2014

Marketing: Cutting Through the Clutter to Achieve Not-for-Profit Goals
Chippewa Valley Business Report, October 2014

Social Media Analytics: Going Beyond the Numbers
IABC's CW Online, October 2014

10 Ways to Plan for 2015 in Internal Comms, October 2014

Which Analytics Tell the Best Story?
EContent Magazine, October 2014

9 Digital Marketing Strategies to Woo Baby Boomers, September 2014

Selling Social Media to the C-Suite
WHPRMS, August 2014

Consumers Coming to Accept Native Advertising Done Right
EContent Magazine, July 2014

Marketing: B2B Businesses Partner for Marketing Success
Chippewa Valley Business Report, Summer 2014

Yes, You're Ready to do Strategic Planning
Chicago Tribune, July 2014

Yes, You're Ready to do Strategic Planning
Inc. Magazine, May 2014

4 Surefire Ways to Win Back Customers With Email
Vertical Response, May 2014

Marketing: Leveraging Visually-Oriented Social Media Tools
Chippewa Valley Business Report, April 2014

Do You Make These Three Mistakes in Your Advertising?

Learning By Doing (Social Media)
Communication World, April 2014

Social Media and Your Nursing Career
ANA Career Center, April 2014

Is Print Making a Comeback?
EContent Magazine, March 2014

Source Work: Online Resources for Independent Writers
The Freelance Strategist 

Looking for Success in Communications: Think Like a Strategist
IABC Toronto, January 2014

How to Identify and Eliminate Useless Meetings
MonsterThinking, February 2014

7 Ways to Create a Successful Integrated Marketing Campaign
CIO, February 2014

How to Sell Social Media to the C-Suite
Communication World, February 2014

Marketing: Resolutions for the New Year
Chippewa Valley Business Report, January 2014

7 Signs You're About to be Fired, January 2014

Understanding Your Company's Core Competencies
Intuit Small Business Blog, January 2014

Think Like a Strategist
IABC Toronto, January 2014

Put a Brand on Your Job Search, December 2013

The Bottom Line: Sending the Right Message
Plan Sponsor Magazine, December 2013

How to Tackle the Marketing Challenges for 2014
The Network Journal, November 2013

How to Create Social Media Strategies That Rock
EContent, November 2013

SWOT Analysis Tips and Examples for Your Small Business
Business News Daily, October 2013

Tell Execs About Social Media Outcomes, Not Process
Media Health Leaders, October 2013

12 Proven Marketing Tips to Identify Your Target Audience
YFS Magazine, September 2013

Pitch Smart: Sell the Milk By Loaning Out The Cow
Forbes, August 2013

Linda Pophal Appointed Examiner for 2013 Malcolm Baldrige National Quality Award
Baldrige Performance Excellence Program, July 2013

Gathering Intelligence: Why Customer Surveys are a Smart Strategy
Bank of America Small Business Community, June 2013

6 Things to Consider When Hiring Workers Remotely
Global Talks Business, April 2013

CEOs and Social Media: How to Get the Boss on Board
EContent, February 2013

Tips for Successful Strategic Planning
Wisconsin Chamber of Commerce Executives, December 2012

What Powerball Mania Says About People and Perks
The Referal Candy Blog, December 2012

10 Unexpected Things Every Business Plan Needs
Business News Daily, October 2012

What Are You Reading? Resources for Digital Content Professionals
EContent - September 2012

What To Do If You Didn't Mean to Post It
Investor's Business Daily - August 2012

Social Media: Cautionary Tales for Nurses, August 2012

How Marketing Can Pay You Back - August 2012

4 Reasons Why Hospitals Fail to Create Strong Strategic Plans
Becker's Hospital Review - July 2012

Strategic Doing: Where Hospitals' Strategic Plans Go Wrong
Becker's Hospital Review - June 2012

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